About this episode

Florence Morin shares her journey from engineer to entrepreneur with her online art school.

Florence Morin is an artist-turned-engineer-turned-entrepreneur. She graduated from Canada's Polytechnique Montréal in 2013, only to realize she disliked engineering work. She longed to earn a living from making art. Fast forward to 2026, and Florence Art & Drawing is her online art school, launched in 2020, selling classes and instruction. Her 10-person team includes web developers, instructors, and support staff. In this episode, she shares her tactics for course content, customer acq...

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