Engineer Quits, Launches Online Art School
From Ecommerce Conversations by Practical Ecommerce
June 5, 2026 · 35 min
About this episode
Florence Morin shares her journey from engineer to entrepreneur with her online art school.
Florence Morin is an artist-turned-engineer-turned-entrepreneur. She graduated from Canada's Polytechnique Montréal in 2013, only to realize she disliked engineering work. She longed to earn a living from making art. Fast forward to 2026, and Florence Art & Drawing is her online art school, launched in 2020, selling classes and instruction. Her 10-person team includes web developers, instructors, and support staff. In this episode, she shares her tactics for course content, customer acq...
People in this episode
Guest: Florence Morin
Topics covered
- entrepreneurship
- online education
- art
- customer acquisition
- course content
Keywords
- art school
- online classes
- entrepreneur
- customer acquisition
- course content
Mentioned in this episode
Organizations: Polytechnique Montréal, Florence Art & Drawing
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