Content Beats Design, Says CRO Pro

About this episode

Dave Diederen discusses the importance of content over design in ecommerce conversions.

Dave Diederen is the founder of Syntra, a Netherlands-based conversion rate optimization agency. He encourages ecommerce brands to test product pages, ads, and, well, everything. He says merchants often prioritize their sites' aesthetics over copy and content, a big mistake. "Content and copy play a very big role in conversions, if not the biggest," he states. In this episode, he shares conversion wins, product and home page tactics, A/B strategies, and more. For an edited and conden...

People in this episode

Guest: Dave Diederen

Topics covered

• conversion rate optimization
• ecommerce
• A/B testing
• product pages
• copywriting

Keywords

• conversion optimization
• ecommerce brands
• product page tactics
• A/B strategies
• copy and content

Mentioned in this episode

Organizations: Syntra

Places: Netherlands

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