My Ideal Second Business

My Ideal Second Business

From Ecommerce Conversations by Practical Ecommerce

April 3, 2026 · 32 min

About this episode

Molson Hart discusses the importance of owning two businesses for entrepreneurs and shares insights on choosing a second business that enhances life without stress.

Molson Hart is the founder of Viahart, a D2C toy brand, and Edison, a legal technology company. He says every entrepreneur should own two businesses, where one offers more opportunities to scale, is more profitable, or diversifies risk. I'm all in on Beardbrand, my own D2C brand launched in 2014. Molson is a two-time guest on the podcast. His comment got me thinking about an attractive second company, one that would enhance my life without creating stress and headaches. So in this episode I...

People in this episode

Host: Practical Ecommerce

Guest: Molson Hart

Topics covered

  • entrepreneurship
  • business strategy
  • D2C brands
  • risk diversification
  • scalability

Keywords

  • entrepreneur
  • second business
  • D2C
  • scalability
  • profitability
  • risk diversification
  • business strategy

Mentioned in this episode

Organizations: Viahart, Edison, Beardbrand

More episodes of Ecommerce Conversations

Explore listener stats, chart rankings, contacts and more on the Ecommerce Conversations podcast page.