About this episode

Ray Hua discusses the challenges faced by Vessi in selling waterproof sneakers.

Ray Hua is the director of ecommerce at Vessi, a Canada-based direct-to-consumer seller of waterproof sneakers. The brand launched in 2017 after its founders developed and patented breathable fabric that repels water. Ray joined the company in 2021. In this episode, he shares the challenges of targeting the right audience, cross-border selling, diversifying, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/how-vessi-sells-waterpro...

People in this episode

Guest: Ray Hua

Topics covered

• ecommerce
• waterproof shoes
• direct-to-consumer
• audience targeting
• cross-border selling
• diversification

Keywords

• Vessi
• waterproof shoes
• ecommerce
• Ray Hua
• direct-to-consumer
• audience targeting
• cross-border selling

Mentioned in this episode

Organizations: Vessi

Places: Canada

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