From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé

About this episode

Roel Schatorjé discusses how MOYU scaled to €1.5M by shifting from DTC to B2B and streamlining operations sustainably.

Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year. In this returning guest episode, Roel shares how the business has evolved over the last three years – shifting from DTC to B2B, streamlining the team, and expanding internationally in a far more sustainable way. It’s an honest look at what it really takes to scale an eCommerce brand without burning cash or adding complexity. Hit PLAY to hear: How Moyu turned everyday customers into high-value B2B clients 💼 The exact shift that helped them scale to €1.5M revenue 🚀 Why cutting their team from 10 to 4 actually made them MORE efficient ⚙️ The smart (and cheaper) way they’re expanding internationally 🌍 How sampling and real-world experiences are driving sales 🤝 The simple process fixes saving them hours of wasted time every week ⏳ Key timestamps to dive straight in: [04:42] Balancing current projects and development [07:30] Streamlining quoting and retail growth [11:53] Promoting the notebook via sampling [13:35] Corrugated stone…

People in this episode

Host: Chloë Thomas

Guest: Roel Schatorjé

Topics covered

• DTC to B2B transition
• eCommerce scaling
• sustainable business practices
• international expansion
• team efficiency

Keywords

• Moyu
• B2B sales
• eCommerce
• sustainability
• team efficiency
• international expansion
• notebooks

Mentioned in this episode

Organizations: MOYU

Products: erasable stone paper notebooks

Places: Europe

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