How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein

About this episode

Nathan Rothstein discusses how Project Repat achieved $12 million in eCommerce success by focusing on one core product and building trust with customers.

Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year. Returning to the podcast a decade after his first appearance, Nathan shares how staying focused on one core product, building trust, and adapting to challenges like COVID and iOS changes have powered their long-term growth – while continuously refining their marketing and operations. Hit PLAY to hear: How they built a $12M eCommerce brand by not launching new products 🚫 The “triple down” strategy that turned one idea into long-term success 💡 Why trust is the #1 factor driving conversions (and how to build it fast) 🔐 The “nice nagging” email strategy that turns procrastinators into customers 📩 What really happened to their business after Apple’s iOS changes 📉➡️📈 How Meta’s new algorithm helps small brands find the right customers 🎯 Key timestamps to dive straight in: [06:00] "T-Shirts Into Memory Blankets" [07:19] "Turning T-Shirts Into Memories" [10:48] Remote Team Dynamics. [15:40] "T-Shirt Prep & Deadlines" [18:30] Women Athletes & Trust Building [20:46] Listen to Nathan’s Top Tips! Full…

People in this episode

Host: Chloë Thomas

Guest: Nathan Rothstein

Topics covered

• eCommerce success
• core product focus
• trust building
• marketing strategies
• COVID challenges
• iOS changes
• customer conversion

Keywords

• eCommerce
• Project Repat
• trust
• marketing
• COVID
• iOS changes
• customer conversion
• Shopify
• quilt
• t-shirts

Mentioned in this episode

Organizations: Project Repat, Shopify, Apple, Meta

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