The Re-Hire Nobody Saw Coming
About this episode
A returning member of the CTC family discusses his journey and the skills he brings back to the team.
One of CTC's earliest hires just returned after years away. He left to build his own media agency, acquired a major email and retention agency, then co-founded a beverage company where mastering subscription economics was the only path to survival. Now he is back, and the skills he forged along the way make him a different kind of asset for 7-to-9-figure ecommerce brands than when he first walked in the door. Our guest today is a returning member of the CTC family — a media buyer turned agency founder turned beverage entrepreneur, now rejoining as a senior leader focused on retention strategy, media, and industry events. Find out who it is in this episode. Topics covered: The original CTC hiring story and what early platform arbitrage taught him about finding edges Why he left CTC and what he set out to prove by building his own agency Acquiring a top email and retention agency and what running lifecycle marketing for real clients taught him Co-founding a beverage company and what subscription economics looks like from inside a real P&L Why Statlas and CTC's current scale made returning the obvious move The financial forecast connection: why email revenue expectations must be…
More episodes of Ecommerce Playbook: Numbers, Struggles & Growth
- The Service That Turned a Brand's Worst Summer Into Its Best.
- What a Profit Engineer Does Every Day at CTC
- Why Your Email Strategy Is Not a Content Calendar
- Diversify Now: The 6-Week Q4 Window Closing Fast
- We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.
- Ecommerce Growth With a Money-Back Guarantee
Explore listener stats, chart rankings, contacts and more on the Ecommerce Playbook: Numbers, Struggles & Growth podcast page.