What a Profit Engineer Does Every Day at CTC
About this episode
This episode explores the daily responsibilities of a Profit Engineer at CTC and the systems that drive profitable growth in ecommerce.
Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down with Jar, a Profit Engineer at CTC who previously built and scaled a multi-7-figure apparel brand, to break down exactly what the Profit Engineer role looks like day to day. From daily contribution margin targets inside Statlas to the 4 levers that actually move paid media performance, this is an inside look at how CTC drives predictable, profitable growth across 7-figure and 8-figure ecommerce brands. Topics covered: What a Profit Engineer does every morning (and why contribution margin comes first) The 3 forecasting models inside Statlas: Spending Power, Retention, and Event Effect How to diagnose a volume problem vs. an efficiency problem The 4 levers of paid media: Creative, Offers, CRO, and Marketing Moments How Statlas Jams work and why collective knowledge across 170+ brands matters Base plans vs. stretch goals and how to beat the model What separates CTC from agencies that promise big and deliver small CTC stat: $3B in GMV managed, within 3% of forecast target, 40%+ contribution margin growth, 30%+ revenue growth (2025). Show Notes: Q4 waits for no one…
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