How I'm Using AI in My Ecommerce Businesses Right Now

About this episode

Matt Edmundson discusses the AI tools he uses in his ecommerce businesses and their impact on operations.

With 56% of CEOs reporting zero ROI from their AI investments, Matt Edmundson takes a refreshingly honest look at the four AI tools he actually uses across his ecommerce businesses right now. In this solo Slingshot episode of the eCommerce Podcast, Matt breaks down his monthly AI spend of roughly £350 and explains exactly how each tool fits into daily operations at Aurion, from deep research sessions to product photography and building what he describes as a digital second brain. Rather than chasing every shiny new tool, Matt shares how his team culled their AI subscriptions and settled on a focused toolkit that delivers real results. He also tackles the thorny issue of team adoption and offers a practical challenge for anyone still sitting on the AI fence. Key Points: Claude Code and Obsidian as a Second Brain [00:05:00] Deep Research with Perplexity [00:13:00] Learning Smarter with Google Notebook LM [00:16:00] Making the Tools Work Together [00:23:00] Claude Code and Obsidian as a Second Brain [00:05:00] Matt’s primary AI tool is Claude on the Max plan at around £150 per month, and he pairs it with Obsidian, a note-taking app that stores everything as plain markdown text files…

People in this episode

Host: Matt Edmundson

Topics covered

• AI tools
• ecommerce
• business operations
• team adoption
• digital second brain

Keywords

• AI
• ecommerce
• Claude
• Obsidian
• business tools
• digital second brain
• team adoption

Mentioned in this episode

Organizations: Aurion

Products: Claude, Obsidian, Perplexity, Google Notebook LM

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