You Get Three Thumb Scrolls Before They Buy or Leave

About this episode

Adam Pearce discusses how mobile shoppers make quick decisions and shares strategies to improve conversion rates.

Mobile shoppers decide to buy or leave after seeing less than a third of your product page. Adam Pearce from Blend Commerce has seen it happen across hundreds of Shopify stores and shares the fixes that consistently lift conversion rates by 30 to 50 percent. Episode Summary In this episode, we dig into the gap between how ecommerce sites are designed (on desktop, in boardrooms) and how they are actually experienced (on a phone, in three scrolls). Adam Pearce, co-founder of Blend Commerce and organiser of eCom Collab Club in London, shares the data-backed changes that move the needle most on mobile from a single search bar tweak to trust signals that boosted one client's average order value by 34 percent. He also covers mobile apps, on-site quizzes, heat mapping, and why knowing your North Star number matters more than any individual tactic. Key Point Timestamps: 05:06 - The mobile experience problem 06:00 - The exposed search bar (30-50% conversion lift) 10:22 - Three thumb scrolls and mobile decision-making 19:54 - Accordion menus, sticky CTAs and product page structure 22:46 - Trust signals: the car parts example 34:43 - What consistently works across sites 43:51 - Data…

People in this episode

Host: Matt Edmundson

Guest: Adam Pearce

Topics covered

• mobile shopping
• conversion rates
• ecommerce design
• user experience
• trust signals
• data tracking

Keywords

• mobile experience
• conversion lift
• search bar
• trust signals
• average order value
• ecommerce tactics

Mentioned in this episode

Organizations: Blend Commerce, eCom Collab Club

Products: Shopify

Places: London

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