How to Support 16 Campuses Without Controlling Them

About this episode

This episode discusses how to support multiple campuses in a community college system without exerting control, featuring insights from Erica Marye.

A student gets a flat tire on the way to class. No savings. No backup plan. That could be the end of their education. This episode with Erica Marye, System Director of Digital Marketing, Kentucky Community and Technical College System, is part of the Education Marketing Leader Community College Month Series . She leads digital strategy across 16 colleges at the Kentucky Community and Technical College System. A few takeaways: • You can’t market everything. Prioritize what matters • Centralization should support campuses. Not control them • Small teams are marketing 30 to 60 programs at once • The biggest barrier to enrollment isn’t another school. It’s real life That’s the mission. Listen now.

People in this episode

Host: Chris Rapozo

Guest: Erica Marye

Topics covered

• digital marketing
• community colleges
• enrollment challenges
• centralization
• education support

Keywords

• digital strategy
• marketing priorities
• enrollment barriers
• community colleges
• education marketing

Mentioned in this episode

Organizations: Kentucky Community and Technical College System

Places: Kentucky

More episodes of Education Marketing Leader with Chris Rapozo

• How UF Online Became the Nation's #1 Online Bachelor's Program with Melissa Allen · June 11, 2026 · 36 min
• The Reality of Marketing at a Community College with Eve Markman · May 28, 2026 · 40 min
• The Future of Work, AI & Personal Branding with Joe Pulizzi · May 16, 2026 · 52 min
• Lessons on Leadership, Culture, and Decision-Making with Craig Chanoff, CEO of Modern Campus · May 14, 2026 · 35 min
• How to Take Better Photos for your School · April 30, 2026 · 42 min
• Why Community Colleges Matter. A Conversation with Rising Star Wallace Caleb Bates · April 2, 2026 · 24 min