About this episode

John Azoni discusses effective video strategies for higher education teams during yield season.

John Azoni (Founder, Unveild ) breaks down how higher ed teams should be using video during yield season. Not more content. Better placement. What we cover: Where video actually impacts admits → deposits Why most schools fall off after inquiry The “random acts of video” problem How to use 1:1 video from counselors Why student voices outperform leadership Simple ways to reduce friction (FAFSA, apps, next steps) What metrics actually matter (hint: not views) If your yield strategy is still email-heavy and text-driven, this will challenge it. 🎙️ Follow and subscribe to the Education Marketing Leader for more conversations like this.

People in this episode

Host: Chris Rapozo

Guest: John Azoni

Topics covered

• video marketing
• higher education
• yield season
• student engagement
• admissions strategy

Keywords

• video
• yield season
• higher education
• admissions
• student voices
• 1:1 video
• metrics

Mentioned in this episode

Organizations: Unveild

More episodes of Education Marketing Leader with Chris Rapozo

• The Reality of Marketing at a Community College with Eve Markman · May 28, 2026 · 40 min
• The Future of Work, AI & Personal Branding with Joe Pulizzi · May 16, 2026 · 52 min
• Lessons on Leadership, Culture, and Decision-Making with Craig Chanoff, CEO of Modern Campus · May 14, 2026 · 35 min
• How to Support 16 Campuses Without Controlling Them · April 16, 2026 · 31 min
• Why Community Colleges Matter. A Conversation with Rising Star Wallace Caleb Bates · April 2, 2026 · 24 min
• Everybody Writes w/Ann Handley | March Book Club · March 26, 2026 · 51 min

Explore listener stats, chart rankings, contacts and more on the Education Marketing Leader with Chris Rapozo podcast page.