135. Think Like A CEO: Choose The Uncomfortable Path And Win with Richard Conway
About this episode
Richard Conway discusses his journey from introvert with limited resources to leading a successful digital marketing agency, emphasizing the importance of bold decisions and personal resilience.
What if the difference between stalled growth and market leadership is one bold email, one honest reframe, or one great hire you think you can’t afford? We sit down with Richard Conway, Founder and Managing Director of Pure SEO, to unpack how an introvert with $200 built one of New Zealand’s most recognized digital marketing groups by betting on systems, A-players, and asymmetric opportunities. We trace the path from bartering for a logo to landing enterprise leads by upgrading brand signals online, then dig into the inflection point where ten people exposed the limits of hustle. Richard explains how bringing in an operations specialist, building internal software, and opening a Manila office cut errors, scaled delivery, and freed him to sell and lead. He shares the mentors and investors who compressed his learning curve, plus the gut-check process he uses to make fast, reversible decisions without burning out on analysis. The conversation gets real about personal adversity—miscarriages, a cancer diagnosis, and a key resignation in the same week—and how trust and responsibility pulled him out of bed when comfort would not. We explore why focusing on strengths beats fixing…
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