About this episode

Fiona Harrold discusses the power of media features in building authority and attracting clients.

In this episode, I'm joined by someone who's been in my world for a very long time — the one and only Fiona Harrold, widely known as the UK's queen of PR. Fiona's been featured in (and getting her clients featured in) major publications since the late 1980s. She knows exactly what journalists want, how to pitch them, and how to turn a well-placed media feature into a steady stream of high-quality clients. In this conversation we cover why Gary Vee thinks the media pendulum is swinging back to traditional press, why being featured in a newspaper or magazine still builds instant authority and trust like nothing else can, and how that credibility translates directly into clients who arrive on calls already convinced you're the real deal. We also get into the practical stuff — how to write a pitch that actually gets read, how to find and approach journalists (even if you've never done it before), why X/Twitter is where the relationships are built, and how PR feeds your SEO in ways that are becoming even more powerful in the age of AI search. Fiona also gives away her Pitch to Published Feature resource — real-life pitch examples alongside the actual features they generated — so you…

More episodes of Empire Builders with Nick James

• Built A £2.5m/Year Business With Zero Ad Spend — Then Sold It For 6-10x EBITDA [Richard Willis] · July 15, 2026 · 41 min
• £0 To £70k In 3 Months — How Two Property Investors Built A Coaching Business From Scratch [Manny & Gurj] · July 8, 2026 · 25 min
• Why Understanding Your Team's Personality Style Boosts Productivity By 30% [Asha Berzon] · July 1, 2026 · 39 min
• "There's No Business Problems, Only Personal Problems" — Mark Whittle On The Inner Work Behind Every Block · June 17, 2026 · 36 min
• The "Three C's" Of Trust — Why Audiences Choose You Over Five Identical Competitors [Ravi Rajani] · June 13, 2026 · 46 min
• The One Thing Impacting Millions of UK Business Owners Right Now — With Claire Bartlett · March 14, 2026 · 29 min

Explore listener stats, chart rankings, contacts and more on the Empire Builders with Nick James podcast page.