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The "Three C's" Of Trust — Why Audiences Choose You Over Five Identical Competitors [Ravi Rajani]
About this episode
Ravi Rajani discusses his 'Three C's of Trust' framework and offers insights on effective public speaking.
In this episode I'm joined by Ravi Rajani — a speaker who I can honestly say is up there with the best I've ever seen, and I've seen a lot. Ravi was introduced to me by Dani Wallace, and after watching him present to my mastermind, I knew I had to get him on the podcast. What he shared completely changed how I think about crafting and delivering a talk. We get into Ravi's "Three C's of Trust" framework — Connection, Competence, and Character — and why, when five people offer the same thing at the same price with the same results, the one who wins is the one the audience trusts most. Ravi breaks down his "six Lego bricks" structure for building a signature talk that can flex from 10 minutes to 3 hours, how to choose which story to tell from the hundreds you could tell, and why he believes "amateurs wing it, but professionals make you believe they're winging it." We also cover some brilliant practical advice for event organisers and speakers alike — including why shaving 10% off your allotted time will get you invited back again and again (something every event promoter will thank you for). Ravi also shares a free resource — a sample chapter from his book Relationship Currency…
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