Intangible Assets: Why Positioning Is a Business Game-Changer with Kevin Harrington
From Exit Insights by Darryl Bates-Brownsword
October 29, 2025 · 30 min
About this episode
Darryl Bates-Brownsword and Kevin Harrington discuss the importance of positioning as an intangible asset in business.
Send us Fan Mail Most business owners focus on the numbers they can see – balance sheets, P&L, cash flow. But what about the value that doesn’t show up on your financial statements? In this episode, Darryl Bates-Brownsword is joined by Kevin Harrington to dig into positioning – one of the most powerful but often overlooked intangible assets. It’s the first in a mini-series about the off-balance-sheet factors that make or break your exit. You'll discover: ✅ How to make your business stan...
People in this episode
Host: Darryl Bates-Brownsword
Guest: Kevin Harrington
Topics covered
- intangible assets
- business positioning
- exit strategy
- entrepreneurship
- off-balance-sheet factors
Keywords
- intangible assets
- business positioning
- exit strategy
- entrepreneurship
- financial statements
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