Secrets Behind Profitable Paid Traffic w/ Kerry Egeler
About this episode
In this episode, Colin Boyd interviews Kerry Egeler about the importance of paid traffic for business growth and the limitations of relying solely on organic content.
Month one looks great. Month two looks even better. Then month three hits and your revenue drops by 60%. What just happened? Your organic audience ran out of people. That's what happened. In this episode of The Expert Edge, I sit down with Kerry Egeler, a veteran in the expert space who's been running paid ads for nearly a decade across e-commerce and coaching businesses. Kerry breaks down the hard truth most coaches don't want to hear: you can't scale a business on organic content alone. You're capped by how much you can create and how much the algorithm decides to show it. We talk about when to actually start running paid ads (hint: not on day one), why cold traffic becomes your biggest asset over time, and how to handle the inevitable haters that show up when you start paying for attention. Kerry also shares why some of the most successful experts watch their webinar get attended three times before someone buys - and why that's not a problem, it's the strategy. You'll discover: Why you need proof before you add paid ads (and what "proof" actually means) How cold traffic compounds into warm audiences that eventually convert—and why most people quit too early Why your organic…
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