Selling High Ticket 1-1 Stuff
About this episode
Colin Boyd discusses the value of high-ticket one-on-one coaching and its impact on understanding market needs.
The coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money. And they're right. Sort of. But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs. In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three. This isn't about abandoning scalable offers or building your entire business on one-on-one coaching. It's about understanding that in a world where AI is making information feel commoditized, your personhood is becoming more valuable, not less. Companies are already creating tiered customer service where you pay extra just to talk to a real human instead of a bot. I walk through the five key principles of selling high-ticket one-on-one: Why one-on-one keeps you sharp and makes everything else you create better (courses, content, group offers) How AI is making human interaction, accountability, and…
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