About this episode

The episode discusses reframing sales in optometry by focusing on patient stories and needs.

Aaron Werner and Daniel Palmer continue their discussion on sales, positioning, and patient communication by exploring the idea of “my story” versus “your story.” They unpack how optometrists can better understand what patients truly want, position the practice around those needs, and show up as the trusted guide rather than the hero in the patient’s story. ---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

People in this episode

Host: Christopher Wolfe

Guests: Aaron Werner, Daniel Palmer

Topics covered

• sales in optometry
• patient communication
• understanding patient needs
• optometry practice positioning
• storytelling in healthcare

Keywords

• optometry
• patient communication
• sales
• storytelling
• practice positioning
• patient needs
• trusted guide

Sponsors

MacuHealth

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