Bonus: Keeping an eye on Make America Healthy Again

Bonus: Keeping an eye on Make America Healthy Again

April 15, 2026 · 4 min

About this episode

Austin Gellings and Willi Ortner discuss the impact of the MAHA movement and consumer interest in food sourcing on agriculture.

Austin Gellings, Senior Director of Agricultural Services for the Association of Equipment Manufactures and Willi Ortner, Strategic Product Manager for Kubota, shares how the MAHA movement and increasing consumer interest in where their food comes from is impacting the agriculture sector. To stay connected with USFRA, join our newsletter and become involved in our efforts, here.

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