Why 90% of Your Marketing Efforts Are Basically Worthless
About this episode
The episode discusses the harsh realities of marketing efforts and how failures can lead to future successes through the Power Law principle.
Most of what you do in marketing will not produce the results you desire. That's the harsh reality behind the mathematical structure of marketing. But it's your mind that turns mathematical realities into a problem. Here's what I mean: After racking up a couple of embarrassing marketing failures, most advisors think they're a failure and give up. They don't realize that every marketing failure skyrockets their odds of disproportionate success. So, yes, 90% of your marketing efforts are basically worthless. 90% of my marketing efforts are basically worthless too. But as long as you don't quit, then every failure brings you closer to your next marketing campaign being wildly successful because it allows the mathematical structure to work. Listen now. Show highlights include: The "Power Law" secret which explains why you put so much effort into marketing and get so little back (and more importantly, how to "flip" this law to work for you) (2:17) A paradigm-shifting story from Y Combinator that will forever change how your approach marketing (it's also how Peter Thiel made $1 billion from one investment) (4:56) Why it can be a good thing that your marketing produces no tangible…
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