About this episode

Neil Twa discusses the new rules of selling on Amazon and how to adapt to algorithm changes for better sales performance.

Amazon’s rules changed—and that’s good news if you know how to play the new game. We sat down with Neil Twak, co-founder of Voltage Holdings and Cayman Data, to unpack why algorithm shifts have compressed launch windows to roughly 30 days, how structured data now acts like a prompt into Amazon’s Cosmo engine, and why intent beats keywords for ranking and profitable growth. Neil makes a clear case for relaunching weak ASINs over reviving old reviews, and he explains how to train the algorithm ...

People in this episode

Host: Firing The Man

Guest: Neil Twa

Topics covered

• selling on Amazon
• algorithm shifts
• ASINs
• e-commerce strategies
• digital marketing

Keywords

• Amazon selling
• algorithm changes
• ASIN relaunch
• e-commerce
• digital marketing strategies

Mentioned in this episode

Organizations: Voltage Holdings, Cayman Data, Amazon

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