About this episode

The episode discusses strategies for reactivating old clients in the fitness industry.

Join us at the Gym of the Future Live Event on July 17th and 18th in Berkeley Heights, NJ. Charlie Weingroff, Devin Gage, Joe Hashey, and Vince on stage. https://www.vincegabriele.com/events/gym-of-the-future/ Your most valuable list isn't on Facebook. It's every person who ever paid you and left. And if you've been in business for more than a few years, that list is in the thousands. We did the math on Gabriele Fitness. 19 years, an average of 175 members, roughly 4% monthly churn. That's thousands of people who have walked through our doors, paid us, liked what we did, and left for reasons that had nothing to do with us. If we can get half a percent of them back in a year, that's a new customer every single month at zero acquisition cost. Tom and I break down how to build a reactivation system that runs consistently, the psychology behind why past members are embarrassed to come back, and the specific strategies that are working right now. I also share the exact letter my jiu jitsu instructor would need to write to get me to come back after quitting three times. 5 Key Takeaways: People don't leave because they hate your gym. They leave because life gets in the way, they got…

People in this episode

Host: Vince Gabriele

Topics covered

• client reactivation
• business strategy
• member retention
• fitness industry
• marketing tactics

Keywords

• client retention
• reactivation system
• fitness business
• member engagement
• marketing strategies

Mentioned in this episode

Organizations: Gabriele Fitness

Places: Berkeley Heights, NJ

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