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From 19 epsHost
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If you’re going to hire a digital marketing agency, this is the ONLY one Vince Recommends
Jun 18, 2026
55m 13s
Lessons for Gym Owners from The New York Knicks NBA Title (Vince’s Birthday Episode)
Jun 18, 2026
46m 35s
How to Get Unstuck in Business
Jun 2, 2026
25m 39s
The Tom Brady of the Fitness Industry
Jun 2, 2026
48m 10s
Vince’s HUGE 25,750 Giveaway
May 29, 2026
44m 13s
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Resolving iTunes ID\u2026 if this persists, the podcast may not be indexed on Apple Podcasts.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/18/26 |  If you’re going to hire a digital marketing agency, this is the ONLY one Vince Recommends | LAST CHANCE TO APPLY: Vince's $25,750 Huge Giveaway closes June 19th at 10pm. Takes 7 minutes: https://vinceshugegiveaway.com/GR Hoff has been doing this longer than almost anyone in the gym marketing space. He ran the very first paid ad campaign for Gabriele Fitness over a decade ago, wrote the copy on the back of the Cathy Balsamo book that's still our most successful marketing piece to this day, and now runs Gym Member Machine with 350+ gym clients worldwide and a 2 to 3% churn rate that is basically unheard of in the agency world.In this episode, GR breaks down how to actually work with an ad agency without getting in the way of your own results, why your website is probably costing you customers right now, and the three things he'd fix immediately on any gym website to increase conversions. He also does a live demo of the AI Caller, which follows up with your cold traffic leads, books appointments, handles objections, and is producing 40 to 70% booking rates without a human ever touching the phone.We also get into why paid ads should be one of the earliest things a gym owner delegates, why turning off your Facebook ads quietly kills your website leads, and why investing in client acquisition from day one matters more than buying another specialty bar.5 Key Takeaways:Let the agency do their job. You have the right to ask questions and call bullshit on anything that doesn't make sense. But if you hired an agency with 350 gyms and multiple eight figures in ad spend, trust that they probably know more than your one campaign from 2018. Ask questions. Don't rewrite their copy.Your website is a tool that should produce customers, not a static brochure that makes your mom happy. Clear call to action above the fold. Images and copy that show your target market, not your equipment list. Congruency between who you're running ads to and what they see when they land on your site. If a busy 45 year old clicks your ad and lands on a page full of teenage athletes deadlifting with chains, you've lost them.One third of Gabriele Fitness's last 30 customers came from the website. And when we turned off Facebook ads in the past, website leads dropped too. It's all connected. Facebook ads drive traffic to your website even when the lead doesn't come directly from Facebook. It's a marketing ecosystem, not isolated channels.The AI Caller is producing 40 to 70% booking rates on cold traffic. It's not going to be as good as your best salesperson. But it's better than your lazy trainer who says they followed the script but didn't. It calls leads, qualifies them, handles objections, books appointments, and even asks for a commitment to show up. GR did a live demo on this episode and it's worth watching on YouTube to see it in action.Paid ads should be one of the earliest things you delegate. Before you hire a trainer to get yourself off the floor, consider hiring an agency. You need lead flow. You need a website that converts. You need a CRM that follows up. If you can afford a decent offshore VA, you can afford an agency. And the biggest mistake gym owners make when they open is spending every dollar on equipment and certifications and zero on client acquisition.LAST CHANCE: Applications close June 19th at 10pm: https://vinceshugegiveaway.com/ | 55m 13s | ||||||
| 6/18/26 |  Lessons for Gym Owners from The New York Knicks NBA Title (Vince’s Birthday Episode) | LAST CHANCE: Apply for Vince's $25,750 Huge Giveaway before June 19th at 10pm. Takes 7 minutes: https://vinceshugegiveaway.com/This is my birthday episode. The Knicks just won the NBA championship after 53 years and Tom and I couldn't help ourselves. We broke down every business lesson we could pull from the entire run.Jalen Brunson turned down $100 million so the Knicks could build a better team around him. Think about that. He bet on winning over getting paid, and now his lifetime value is exponentially higher than if he'd taken the money. That's the same math we teach gym owners every single week.We also get into why Spike Lee has stayed culturally relevant for 30 years by doing one thing consistently, the EOS framework for handling the employee everyone loves but who's destroying your culture, the difference between Wembanyama's emotional rollercoaster and Brunson's "lowest heart rate" composure, and why Victor Frankl's three sources of meaning in life perfectly describe what it means to be a gym owner.Plus the Jim Cramer story from Gabriele Fitness, the Patrick Ewing Atlantic City story, and why I'm going to see the He-Man movie a second time.5 Key Takeaways:Lifetime value thinking changes every decision you make. Brunson gave up $100 million and is now worth exponentially more as an NBA champion. Tom Brady did the same thing with the Patriots. When you think in terms of lifetime value instead of short term cash, you build something that compounds. Same goes for your gym, your pricing, and the way you treat every new member who walks through the door.Align yourself with something and stay there. Spike Lee hasn't made a hit movie in decades but he's still one of the most recognized people in entertainment because he's been courtside at every Knicks game since 1993. Find your version of that. Be the gym that sponsors the local high school team. Be the gym that shows up at every community event. Consistency of presence builds a brand that no ad campaign can replicate.Culture eats strategy for breakfast and your best trainer might be the problem. The number one people issue we hear in the SPF is "this person is amazing at their job but they're a terrible culture fit." Nine times out of ten the answer is to let them go. You can teach someone to coach a squat. You cannot teach someone to be a good person. Hire for character, train for skill.Keep the lowest heart rate in the room. Wembanyama celebrated winning the conference finals like he'd already won the championship. Brunson didn't crack a smile. He had four more games to win. The Scream Free Parenting concept applies directly to business: your job is to keep your heart rate lower than everyone around you. You'll make better decisions, handle conflict better, and your team will follow your lead.The hardest times will become the memories you're most proud of. Victor Frankl said meaning comes from three things: the relationships you have, the things you bring to the world, and how you respond in times of struggle. All three of those describe being a gym owner. If you're in the trenches right now, grinding, questioning whether it's worth it, understand that this is the part you'll look back on and be the most proud of. This profession is worth fighting for.LAST CHANCE TO APPLY (closes June 19th at 10pm): https://vinceshugegiveaway.com/ | 46m 35s | ||||||
| 6/2/26 |  How to Get Unstuck in Business✨ | business growthmotivation+3 | — | Fitness Business University | — | giveawaybusiness+3 | — | 25m 39s | |
| 6/2/26 |  The Tom Brady of the Fitness Industry✨ | fitnessphysical therapy+3 | Charlie Weingroff | Fitness Business University Podcast | — | fitness industrystrength coach+3 | — | 48m 10s | |
| 5/29/26 |  Vince’s HUGE 25,750 Giveaway✨ | giveawaycoaching+4 | Joe Hashey | Gabriele FitnessGym Member Machine | — | giveawaycoaching+5 | — | 44m 13s | |
| 5/22/26 |  Fix the Profits at Your Gym Masterclass✨ | gym profitsbusiness strategy+4 | — | Fitness Business UniversityYouTube+1 | — | gym profitspricing+5 | — | 2h 06m 09s | |
| 5/20/26 |  I'm an A-hole... Seriously...✨ | cash flowgym profits+3 | — | — | Berkeley Heights | cash flow surgegym masterclass+3 | — | 6m 08s | |
| 5/19/26 |  6 Ways to See More Money in Your Bank Account✨ | profit managementgym ownership+3 | — | Gabriele Fitness | — | profitgym owners+5 | — | 12m 46s | |
| 5/18/26 |  Why You Keep Losing Members After Month 3 (The Retention Problem Nobody Addresses)✨ | member retentiongym management+4 | Tom | — | — | member retentionchurn rates+5 | — | 1h 07m 47s | |
| 5/8/26 |  How to Fix Your Show Rate Issue Without Getting Better at Sales✨ | show ratesales improvement+3 | — | Gym Clarity Calllocal sports media+1 | — | show ratesales+6 | — | 1h 07m 01s | |
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| 5/1/26 |  Why Your Gym Is Stuck Under $20K Month (The Real Reason Nobody Tells You)✨ | gym revenuebusiness growth+3 | — | Gym Clarity Call | — | gym ownersrevenue+3 | — | 52m 52s | |
| 4/24/26 |  Fix The Sales at Your Gym: How to Get More Leads to Buy, Charge the Prices You Deserve, and Start Attracting Clients Instead of Chasing Them✨ | sales processgym marketing+3 | — | — | — | sales auditgym owners+3 | — | 2h 36m 29s | |
| 4/21/26 |  How to get more new clients and make more money without getting more leads✨ | client acquisitionsales strategies+3 | — | — | Eastern | new clientssales+5 | — | 22m 20s | |
| 4/11/26 |  From 10 Members to 143 in Under 2 Years✨ | gym growthmarketing strategies+3 | Melissa Chase | Chase Fitness | Mechanicsburg, Pennsylvania | gym ownersmembership growth+3 | — | 36m 59s | |
| 4/4/26 |  Chicago Gym Owner Goes from $300k to $760K✨ | gym growthmarketing strategies+3 | Anthony D'Astice | YouTubeLead Connector HQ | — | gym ownerrevenue growth+3 | — | 39m 12s | |
| 3/27/26 |  2.5 Hours of Free Marketing Coaching✨ | marketing coachingtestimonial building+3 | — | YouTubeTestimonial Email Builder+1 | — | marketingcoaching+5 | — | 2h 15m 07s | |
| 3/22/26 |  NJ Gym Owner Goes From Bleeding Cash and Wanting to Close the Gym... to Big Profits and a Second Gym✨ | gym businessmarketing strategies+3 | Caesar Hernandez | Zoom | — | gym ownermarketing+3 | — | 28m 33s | |
| 3/20/26 |  How to Fix the Marketing At Your Gym✨ | gym marketingclient acquisition+3 | — | — | Eastern | gym marketingnew clients+3 | — | 7m 16s | |
| 3/18/26 |  Business Secrets of a Pittsburgh Gym That Went From 10k to 30k/month in PROFIT…and recently opened their 3rd location with 61 members on day 1!✨ | gym businessprofit growth+4 | Jason DeRose | SPF Mastermind | Pittsburgh | gymprofit+7 | — | 48m 05s | |
| 3/16/26 |  Why I Ditched ChatGPT and the 7-Minute Email That Sells for You✨ | email marketingadvertising+3 | — | Testimonial Email BuilderGabriele Fitness | — | ChatGPTemail builder+3 | — | 27m 56s | |
| 3/6/26 |  Why Calling Lady Gaga Fat Created a Viral Opportunity✨ | businessmarketing+4 | — | The Eight Profit LeversGympronos | Orlando | Lady Gagaprofit levers+4 | — | 42m 00s | |
| 3/5/26 |  This Gym Hit 1.85MM! | Need help getting more leads, making more money, or buying your time back from your gym business? Click here to schedule a free one on one strategy session! Podcast Summary In this episode of Business Secrets for Gym Owners, Vince sits down with TJ Lopez, owner of AMP Athletic Movement Protocol, to break down the real story behind building a $1.85 million gym business — and why it took far more than talent or hustle to get there. TJ shares his journey from running an athlete-only trai... | 45m 20s | ||||||
| 2/19/26 |  Almost Got Arrested for This (Don’t Make This Mistake) | Tired of winging it? Want a real playbook for gym growth without burnout? Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast Podcast Summary In this episode of Business Secrets for Gym Owners, Vince breaks down the uncomfortable truth about why so many gym owners stay stuck — not because they lack effort, but because they lack focus, clarity, and execution. He explains how being “busy” has become a badg... | 14m 03s | ||||||
| 2/13/26 |  What Keeps Gyms Stuck at 20K FOREVER (interview with Thomas Plummer) | Tired of winging it? Want a real playbook for gym growth without burnout? Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast Podcast Summary In this episode of Business Secrets for Gym Owners, Vince sits down with the legend himself — Thomas Plummer — to answer one powerful question: What keeps gym owners stuck at $20K–$30K per month… forever? Drawing on nearly 50 years in the fitness industry and... | 41m 20s | ||||||
| 2/9/26 |  How To Fill Your Empty Sessions | Tired of winging it? Want a real playbook for gym growth without burnout? Click the link below to learn more about the 3-day marketing conference built for gym owners like you: https://gympranos.com/podcast Podcast Summary In this episode of Business Secrets for Gym Owners, Vince tackles one of the most overlooked profit leaks in the fitness industry: empty training sessions. Using examples from businesses like Medieval Times and the hotel industry, Vince explains why capacity — not just l... | 16m 03s | ||||||
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