If you’re going to hire a digital marketing agency, this is the ONLY one Vince Recommends

If you’re going to hire a digital marketing agency, this is the ONLY one Vince Recommends

From Fitness Business University Podcast by Vince Gabriele

June 18, 2026 · 55 min · Episode 545

About this episode

Vince Gabriele interviews GR Hoff about effective digital marketing strategies for gyms and the importance of working with a specialized agency.

LAST CHANCE TO APPLY: Vince's $25,750 Huge Giveaway closes June 19th at 10pm. Takes 7 minutes: https://vinceshugegiveaway.com/ GR Hoff has been doing this longer than almost anyone in the gym marketing space. He ran the very first paid ad campaign for Gabriele Fitness over a decade ago, wrote the copy on the back of the Cathy Balsamo book that's still our most successful marketing piece to this day, and now runs Gym Member Machine with 350+ gym clients worldwide and a 2 to 3% churn rate that is basically unheard of in the agency world. In this episode, GR breaks down how to actually work with an ad agency without getting in the way of your own results, why your website is probably costing you customers right now, and the three things he'd fix immediately on any gym website to increase conversions. He also does a live demo of the AI Caller, which follows up with your cold traffic leads, books appointments, handles objections, and is producing 40 to 70% booking rates without a human ever touching the phone. We also get into why paid ads should be one of the earliest things a gym owner delegates, why turning off your Facebook ads quietly kills your website leads, and why investing…

People in this episode

Host: Vince Gabriele

Guest: GR Hoff

Topics covered

Keywords

Mentioned in this episode

Organizations: Gabriele Fitness, Gym Member Machine

Books & works: Cathy Balsamo book

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