Can the Meat Industry Capitalize on Its MAHA, Dietary Guidelines Moment?

Can the Meat Industry Capitalize on Its MAHA, Dietary Guidelines Moment?

March 25, 2026 · 30 min · Season 7 · Episode 8

About this episode

Brian Brozovic discusses the meat industry's potential to benefit from the MAHA movement and new Dietary Guidelines, along with the capacity of the U.S. cattle supply chain to meet increased demand.

Brian Brozovic discusses how the industry is preparing for the potential of the MAHA movement and new Dietary Guidelines to give meat and poultry a boost — and whether the U.S. cattle supply chain is capable of handling any uptick in demand.

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