How Hormel Foods Responds to Evolving Consumers, Protein Demand

How Hormel Foods Responds to Evolving Consumers, Protein Demand

March 11, 2026 · 27 min · Season 7 · Episode 7

About this episode

Jason Baskin discusses how Hormel Foods is adapting to changing consumer preferences and increasing protein demand.

Guided by a tight focus on consumers and on providing what the company calls “real food protein,” Hormel Foods feels well-positioned to move into a new phase of growth, says Jason Baskin, director of Retail Strategy and Business Transformation.

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