About this episode

Jack Monson discusses Amplified Integrated Marketing with Craig Sherwood and Monica Feid at The IFA 2026 Convention.

This is the latest in our series of conversations recorded at The IFA 2026 Convention in Las Vegas with host Jack Monson and the top franchise thought leaders discussing how an Amplified Integrated Marketing plan is accelerating their franchise system's growth. Craig Sherwood, SVP of Development at The Joint Chiropractic, joins Thunderly's Monica Feid to share his system's growth plans in a landscape that includes: A health and wellness category that will grow over 2% this year according the IFA Lots of white space for clinics in the northeast and other areas An Innovative new mobile app to help both consumers and franchisees For more information on The Joint's opportunties, please visit https://thejointfranchise.com Special Guests: Craig Sherwood and Monica Feid.

People in this episode

Host: Jack Monson

Guests: Craig Sherwood, Monica Feid

Topics covered

• Integrated Marketing
• Franchise Growth
• Health and Wellness
• Mobile App Innovation
• Franchise Development

Keywords

• franchise
• marketing
• growth
• health and wellness
• mobile app
• development
• IFA
• The Joint Chiropractic

Mentioned in this episode

Organizations: The Joint Chiropractic, IFA, Thunderly

Places: Las Vegas

More episodes of Franchise Freaks

• Amplified Integrated Marketing with JJ Sorrenti · April 6, 2026 · 15 min
• Amplified Integrated Marketing with James Franks · April 4, 2026 · 10 min
• Episode 28: Amplified Integrated Marketing with Ricky Richardson · March 23, 2026 · 15 min
• Episode 26: Amplified Integrated Marketing with Mark Jameson · March 4, 2026 · 17 min
• AIM for a Higher Level of Design Work and Creativity · February 2, 2026 · 15 min
• Building a Multi-Unit Franchise Development Legacy · September 3, 2025 · 15 min

Explore listener stats, chart rankings, contacts and more on the Franchise Freaks podcast page.