About this episode

J.J. Sorrenti and Monica Feid discuss the in-home care franchise sector and its growth potential at the IFA 2026 Convention.

J.J. Sorrenti, CEO of Best Life Brands, and Monica Feid, Co-Founder and COO of Franchise Marketing Agency Thunderly, discuss the status of in-home care franchises. Jack Monson hosts them live at The International Franchise Association 2026 Convention. They dive into the IFA’s Economic Forecast and J.J.’s brands’ growth including: • The importance of culture, dignity, and comfort • Solving problems versus selling services • The aging of the population and how technology plays into growth • Why franchising is such a great fit for this sector To learn more about opportunities with Best Life Brands, please visit https://bestlifebrands.com Special Guests: JJ Sorrenti and Monica Feid.

People in this episode

Host: Jack Monson

Guests: J.J. Sorrenti, Monica Feid

Topics covered

• in-home care franchises
• franchising
• economic forecast
• aging population
• technology in growth
• company culture

Keywords

• in-home care
• franchising
• Best Life Brands
• economic forecast
• aging population
• technology
• franchise marketing

Mentioned in this episode

Organizations: Best Life Brands, Franchise Marketing Agency Thunderly, International Franchise Association, IFA

Places: 2026

More episodes of Franchise Freaks

• Amplified Integrated Marketing with James Franks · April 4, 2026 · 10 min
• Episode 28: Amplified Integrated Marketing with Ricky Richardson · March 23, 2026 · 15 min
• Amplified Integrated Marketing with Craig Sherwood · March 16, 2026 · 11 min
• Episode 26: Amplified Integrated Marketing with Mark Jameson · March 4, 2026 · 17 min
• AIM for a Higher Level of Design Work and Creativity · February 2, 2026 · 15 min
• Building a Multi-Unit Franchise Development Legacy · September 3, 2025 · 15 min

Explore listener stats, chart rankings, contacts and more on the Franchise Freaks podcast page.