FLA 207 - Eddie Lee - Ai and SEO for Real Estate Agents in 2026

About this episode

Eddie Lee discusses the impact of AI and SEO on real estate agents in 2026.

Eddie Lee spent more than 15 years working within the Hong Kong real estate market, running agencies, mentoring over 50 agents and working directly with owners, buyers and tenants. After seeing agents waste money on ads that didn’t convert, buyers struggle to trust listings and owners lack data-driven results, he founded HomeDash—a chat-first, AI-powered real estate platform for Hong Kong. HomeDash de-duplicates and verifies listings to surface real inventory, matches buyers and tenants via conversation and provides agencies with integrated CRM, AI lead copilot and analytics to track, nurture and convert inquiries. Eddie’s background combines real estate operations, digital marketing and analytics, and product and AI development to transform offline workflows into scalable, data-driven systems. In this episode we discuss how real estate agents can use AI to build a consistent online brand and leverage SEO marketing in 2026. Eddie explains how AI and automation will reshape real estate agencies, shares practical frameworks for reducing wasted ad spend and growing high-intent deal flow and highlights how SEO strategies will evolve with AI. We also talk about HomeDash, his new…

People in this episode

Host: Kobe Xin

Guest: Eddie Lee

Topics covered

• AI in real estate
• SEO marketing
• passive income
• real estate technology
• digital marketing

Keywords

• AI
• SEO
• real estate
• HomeDash
• digital marketing
• automation
• ad spend
• data-driven

Mentioned in this episode

Organizations: HomeDash

Places: Hong Kong, Hong Kong

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