Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman
About this episode
Jenni Bruckman discusses building a culture of experimentation that emphasizes fun, transparency, and engagement rather than manipulation.
Are manipulation and bribery the keys to building a culture of experimentation? No. (Well, maybe) Jenni "Broadway" Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building "cultures" which foster data-driven thinking and experimentation. It's different than focusing on explicitly building a culture of experimentation, in that your goal is to basically build a culture of fun, transparency, and engagement. The testing and data comes naturally from there! We got into: - Tips on navigating stakeholders (especially in a remote-first workplace) - Better ways to run meetings and tell stories with data -The value of your personal brand in scaling testing programs Go follow Jenni on LinkedIn: https://www.linkedin.com/in/jennibruckman/ Also go follow Shiva Manjunath on LinkedIn: https://www.linkedin.com/in/shiva-manjunath/ Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/
People in this episode
Host: Shiva Manjunath
Guest: Jenni Bruckman
Topics covered
- testing culture
- data-driven thinking
- stakeholder navigation
- remote work
- personal branding
- experimentation
Keywords
- A/B testing
- experimentation
- stakeholders
- meetings
- data storytelling
- personal brand
Mentioned in this episode
Organizations: YETI, LinkedIn
More episodes of From A to B
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- Where Are The Ethics In Experimentation?! ft. AJ Long
- How to Remove Emotion from Data Analysis ft. Gerda Thomas
- Will Trust in AI Die in 2026? ft. Slobodan Manić (CRO After Dark)
- Experimentation and CRO - Simplified ft. Rommil Santiago
- What CMOs Really Care About ft. Kelly Hopping
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