Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman

Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman

From From A to B by Shiva Manjunath

April 15, 2026 · 38 min · Season 4 · Episode 4

About this episode

Jenni Bruckman discusses building a culture of experimentation that emphasizes fun, transparency, and engagement rather than manipulation.

Are manipulation and bribery the keys to building a culture of experimentation? No. (Well, maybe) Jenni "Broadway" Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building "cultures" which foster data-driven thinking and experimentation. It's different than focusing on explicitly building a culture of experimentation, in that your goal is to basically build a culture of fun, transparency, and engagement. The testing and data comes naturally from there! We got into: - Tips on navigating stakeholders (especially in a remote-first workplace) - Better ways to run meetings and tell stories with data -The value of your personal brand in scaling testing programs Go follow Jenni on LinkedIn:⁠ https://www.linkedin.com/in/jennibruckman/ Also go follow Shiva Manjunath on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠ Subscribe to our newsletter for more memes, clips, and awesome content! ⁠⁠https://fromatob.beehiiv.com/

People in this episode

Host: Shiva Manjunath

Guest: Jenni Bruckman

Topics covered

  • testing culture
  • data-driven thinking
  • stakeholder navigation
  • remote work
  • personal branding
  • experimentation

Keywords

  • A/B testing
  • experimentation
  • stakeholders
  • meetings
  • data storytelling
  • personal brand

Mentioned in this episode

Organizations: YETI, LinkedIn

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