How to Remove Emotion from Data Analysis ft. Gerda Thomas
From From A to B by Shiva Manjunath
January 14, 2026 · 42 min · Season 4 · Episode 1
About this episode
The episode discusses the role of emotion in data analysis and its impact on business, featuring insights from Gerda Thomas.
Emotion in data analysis, from what we've been told, should never happen. But the kicker - humans are humans. We use emotions in literally everything we do. So how do we channel it best to make sure we are positively impacting the business? Gerda "The koala" Thomas joined Shiva to chat about this topic. Where does it make sense to channel emotion? In getting EXCITEMENT about testing, and ideas! But maybe we park it when actually analyzing tests, because that can lead to bad analysis. We got into: - The good (and bad) about data. Because sometimes a hyper-fixation on certain data leads to dark patterns and bad UX - Emotion can actually be GOOD in building a culture of experimentation (well, some emotions....sometimes) - Is 'hiring culture' really THAT important to getting people involved in data? (yes....yes it is) Go follow Gerda on LinkedIn: https://www.linkedin.com/in/gerdathomas/ Go check out her company, Koalatative: https://koalatative.com/ Also go follow Shiva Manjunath on LinkedIn: https://www.linkedin.com/in/shiva-manjunath/ Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/
People in this episode
Host: Shiva Manjunath
Guest: Gerda Thomas
Topics covered
- data analysis
- emotion in business
- culture of experimentation
- hiring culture
- user experience
Keywords
- data analysis
- emotion
- business impact
- experimentation
- hiring culture
- user experience
- data-driven decisions
Mentioned in this episode
Organizations: Koalatative, LinkedIn, Beehiiv
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