Owning the Social Moment
About this episode
The episode discusses the challenges of building an audience on social media and the importance of owning customer relationships amidst changing algorithms.
Social is where discovery happens now, but it is rented land. You can build an audience of hundreds of thousands and still not own the relationship, because the algorithm decides who sees you and the landlord keeps raising the rent. Recorded live at K:LDN 2026 in London, this conversation is about turning borrowed reach into something a brand actually owns. It pairs the person building the tooling with the person living the problem every day.
More episodes of Future Commerce
- Content, Communities and the Future of Publishing
- The Future of the Funnel
- Service Is the New Storefront
- From One to Ten Million Sends in One Month: Marketing is Orchestration Now
- Memory Is the New Competitive Moat
- K:LDN 2026: The Architecture of Meaningful Connection
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