The Future of the Funnel
About this episode
This episode discusses the rapid transformation of the traditional sales funnel as consumers increasingly engage with brands through social media and AI-driven platforms.
The funnel most marketers grew up on – see the ad, click, browse, add to cart, buy – did not gradually erode. It came apart almost overnight, as shoppers got comfortable discovering, deciding, and buying inside social feeds and LLMs, often in a single moment.
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