[Ep569] Game Devs Talk About Steam Tags For an Hour

About this episode

The episode discusses the impact of Steam tags on the discoverability of indie games and the importance of understanding target audiences.

In episode 569 of 'Coffee with Butterscotch,' the brothers dig into how Steam tags actually drive discoverability for indie games, and what tools like GameDiscover.co reveal about whether the right players are finding your game. The conversation turns on a deceptively simple question: not what your game is, but who it's actually for. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:36 Introduction and Welcome 01:58 Understanding Steam Tags and Discoverability 04:55 The Importance of Accurate Tagging 07:58 Identifying Target Audiences 10:43 Navigating Game Genres and Expectations 13:54 The Challenge of Marketing Complex Games 16:59 Using Data to Inform Tagging Strategies 23:45 Defining Game Genres and Tags 25:58 Balancing Primary and Secondary Game Features 29:19 The Complexity of Game Genres 31:33 The Evolution of Game Genres and Language 34:12 Platform-Specific Audience Differences 38:09 Refining Game Tags for Better Audience Reach 45:46 The Challenge of Game Development and Audience…

Topics covered

• Steam tags
• discoverability
• indie games
• target audiences
• game genres
• marketing
• data-driven strategies

Keywords

• game development
• audience reach
• game pricing
• randomness in success

Mentioned in this episode

Products: Ludokit, GameDiscover.co

Books & works: Coffee with Butterscotch

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