About this episode

Danny Kennedy shares insights on transforming a fitness studio into a successful media business.

You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either. Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on camera. Then Danny flips the mic and teaches the belief loop that decides whether you'll ever actually do the work. If you own a studio, this one maps straight back to your bricks. You'll learn about the attention engine, the conversion engine, the 5-minute lead rule, sell by chat, and the mindset piece most studio owners skip. Want Doza to do the same diagnosis on your studio? Book your Studio Check-Up Here. If this one landed, go back and binge: Matt Purcell - Turn Content Into Cash. Enjoyed this episode? Here's where to find more: Follow Geronimo Unfiltered Follow Doza on Instagram Follow Geronimo Academy on Instagram Chapters 00:00:00 Intro 00:03:04 You're in the media business in 2026 00:05:41 Personal brand — when's the right time to lean in? 00:06:25 Attention engine vs conversion engine 00:09:00 Why we canceled our short-form shoots 00:11:21 12M downloads, a 5-year commitment, and 2…

People in this episode

Host: Doza

Guest: Danny Kennedy

Topics covered

• fitness business
• media strategy
• personal branding
• conversion techniques
• studio management

Keywords

• fitness studio
• media business
• offer stack
• attention engine
• conversion engine
• mindset

Mentioned in this episode

Organizations: Geronimo Academy, Geronimo Unfiltered, Australia

More episodes of Geronimo Unfiltered

• The Onboarding Process That Took a Pilates Studio to 600 Members Without a Single Ad (7 Steps) · May 26, 2026 · 32 min
• The Conversation Every Business Partnership Needs · May 19, 2026 · 30 min

Explore listener stats, chart rankings, contacts and more on the Geronimo Unfiltered podcast page.