STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

About this episode

In this episode, Doza and Sophie discuss the essential steps to building a successful studio from scratch, emphasizing the importance of understanding your market and audience before investing in physical space or equipment.

No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Most people start with the fit-out. Black walls. Fancy equipment. Vowels missing from the logo. Nobody cares. And they shouldn't - because you haven't given them a reason to. The studios that win in 2026 aren't the prettiest. They're the ones that solved a real problem before they signed a lease. If you don't know your point of view and your total addressable market, you shouldn't even start. Doza and Geronimo Head Coach Sophie both wrote down the five things they'd do to build a million dollar studio from scratch - independently, no cheating - then compared answers live. They agreed on three. They fought about two. And the order they landed on is the exact roadmap Geronimo uses to launch studios at a profit. The math: net 3 member growth per week × 50 weeks = $1M run rate in 12 months. That's 3 sales, 2 rollovers, no more than 1 cancel - every single day. No vibes. No energy. Just the number in the box. Book your free 15-minute studio…

People in this episode

Host: Doza

Guest: Sophie

Topics covered

• studio building
• entrepreneurship
• business strategy
• audience building
• market analysis

Keywords

• studio
• business strategy
• audience building
• market analysis
• entrepreneurship

Mentioned in this episode

Organizations: Geronimo, TBC Studios, studio

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