About this episode
In this episode, Doza and Head Coach Ryan discuss how to create a profitable and attractive intro offer for your business.
You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket. In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match. This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks. What you'll learn: • The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads • Why 21–28 day programs convert better than trials every time (it's psychology, not logistics) • The Hero Offer triangle: name, price, inclusions — and how to get all three right • Why clear beats cute — and what the Special Mum Spectacular taught us about naming • The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over • The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions • How to use the Hero Offer…
People in this episode
Host: Doza
Guest: Ryan
Topics covered
- intro offer
- business strategy
- marketing psychology
- profitability
- sales conversion
Keywords
- intro offer
- profitability
- marketing
- sales
- business strategy
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