101: Your CRM Is Working Harder Than You Think (with VSCO Workspace)

101: Your CRM Is Working Harder Than You Think (with VSCO Workspace)

June 1, 2026 · 31 min · Season 101 · Episode 5

About this episode

This episode discusses the importance of CRMs for photographers and features Nicole Hoffman sharing insights on using VSCO Workspace effectively.

Hot take: your CRM should be working harder than you are. If that's not currently the case — hi, welcome, you found the right episode. We're getting into the nitty-gritty of VSCO Workspace with Nicole Hoffman, a photographer-turned-CRM-evangelist who runs her entire business in about an hour a day — and she's here to show you exactly how. On this episode: Why a CRM is non-negotiable for photographers who want to stay in business Automations that do the client-communication heavy lifting (so you don't have to) How to use VSCO Workspace reports to actually know your numbers Alison's workshop recordings are up! Dig deeper into your business so you can book more clients. Map Out Your Marketing & Blog to Book are available now Melissa has also pulled together 35 Blog Post Topics to help you create content that gets your photography business found online. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your…

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