Episode 441 - Stop Posting Updates. Start Posting Answers.

Episode 441 - Stop Posting Updates. Start Posting Answers.

From Get Digital Marketing Results by Donna Botti

April 7, 2026 · 6 min · Episode 441

About this episode

This episode discusses the shift from follower-based social media strategies to interest-based content creation for local businesses.

Is your social media strategy still built around followers? The feed isn't a social feed anymore. It's an interest feed. The algorithm shows people content based on what they care about, not who they follow. In this episode of Get Digital Marketing Results, we cover Gary Vaynerchuk's "interest media" concept and what it means for local businesses trying to earn attention from the right customers. The upside? You don't need a big following. You need to be relevant. The businesses that get traction are the ones that get clear on who they serve and speak directly to that person's concerns, consistently. In this episode, you'll learn: ✅ Why followers don't equal reach anymore ✅ What "interest media" means and why it matters for local businesses ✅ Why generic content gets ignored by the algorithm ✅ Three content categories that work: questions, mistakes, and what to expect ✅ How to pick your target customer and create content that speaks to them ✅ Three action steps you can start this week Resources & Links: Episode page: www.delosinc.com/episode441 Website: www.delosinc.com Subscribe so you don't miss the next episode!

People in this episode

Host: Donna Botti

Topics covered

  • social media strategy
  • interest media
  • local businesses
  • content creation
  • target customers

Keywords

  • social media
  • interest media
  • local business marketing
  • content strategy
  • customer engagement

Mentioned in this episode

Organizations: Delos Inc.

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