#115 - Secrets to Winning Listings in a Competitive Real Estate Market

About this episode

Matthew Paxton shares his strategies for success in the competitive real estate market, focusing on database management and effective buyer engagement.

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Cold calls are dead, and buyers are tired of empty promises. In this episode, I sit down with Matthew Paxton from McGrath South Brisbane, who has built his success on efficient systems, tight databasing and genuine nurturing. With 62 sales in the past year, Matthew shares exactly how he manages his database, qualifies buyers, and makes open homes stand out. ◼️ Why cold calls without relevance fail ◼️ How to build a tight, effective database ◼️ The buyer work that agents often miss ◼️ Making open homes memorable and productive ◼️ Non‑negotiables that drive consistent growth Timestamps: 00:00:00 - Introduction 00:01:24 - Guest Introduction: Matthew Paxton 00:02:31 - Matthew's Real Estate Journey 00:04:31 - Defining and Managing a Database 00:05:53 - Call Strategies and Relevance 00:07:09 - The Death of Traditional Cold Calls 00:08:55 - Conjuncting with Other Agents 00:09:21 - Mail Marketing and Social Media 00:10:21 - Effective Open Homes 00:13:01 - Building a Database from Scratch 00:15:44 - Non-Negotiables in Real Estate 00:17:44 - Qualifying Buyers 00:18:07…

People in this episode

Host: Daniel Lee

Guest: Matthew Paxton

Topics covered

• real estate
• database management
• buyer qualification
• open homes
• sales strategies

Keywords

• real estate business
• cold calls
• database
• buyer qualification
• open homes
• sales
• marketing

Mentioned in this episode

Organizations: McGrath South Brisbane, Plum Partners

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