Get Keen

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemMost agents want freedom, but few know how to build a business that can run without them. In this episode, Dan shares the blueprint he used to grow from a solo agent in a small apartment to a multi‑million‑dollar agency with a team, a rent roll, and real scale.In this episode, Dan reveals:◼️ The day‑one plan that stops new agencies failing early◼️ How four hours of prospecting a day builds unstoppable momentum◼️ Why your first hire should be a sales associate not an admin◼️ When to bring in a team manager to unlock 60–100 sales a year◼️ How to launch a property management division without blowing up your business◼️ The recruitment strategy that works even when you’re small◼️ Why $10M revenue is the point where you can finally step backTimestamps:00:00:00 - Introduction00:01:24 - The Importance of Prospecting00:03:01 - Mapping Out Your First Day00:04:27 - Categorizing Tasks: Gold, Silver, and Lead00:05:52 - Creating the Perfect Week00:09:12 - Setting Monthly Goals00:12:22 - Hiring Your First Sales Associate00:15:11 - Expanding Your Team00:16:45 - Starting a Property Management Division00:20:04 - Marketing Basics00:21:27 - Recruiting Salespeople00:24:37 - Outworking Your Competition00:26:32 - Expertise in Delegation00:27:46 - Aiming for $10 Million Revenue00:29:11 - Prioritizing Your HealthFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/

Want to know how a top 1% agent built a multi-million dollar real estate business from scratch? Johnny Lin shares the exact blueprint he used to go from commission-only rookie to managing director of one of Australia's most successful independent agencies.In this episode, Johnny Lin reveals:◼️ How he went from zero to top performer in his first year (without natural talent).◼️ The brutal work ethic that separates successful agents from everyone else.◼️ Why paying minimum wage to new agents is killing the real estate industry.◼️ The partnership principles that built a business with zero arguments in 20 years.◼️ How to scale to 400+ sales per year while taking 100 days of holidays.Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemTimestamps:[00:00:00] - Introduction[00:02:42] Early success in real estate.[00:06:30] Success in real estate industry.[00:08:00] Leaving a stable career.[00:10:37] Grit and daily determination.[00:14:29] Productivity in daily routines.[00:19:51] Business is not about money.[00:21:48] Business relationships as family.[00:24:43] Building a positive workplace culture.[00:27:18] Business ownership and recruitment challenges.[00:31:17] Work-life balance and purpose.[00:36:05] Working remotely while on holiday.[00:38:25] Health is essential for success.[00:40:17] Inspirational friendship and life choices.

Struggling to break through in real estate? The problem isn't your scripts or CRM—it's your mindset. Discover the 4 pillars of the unstoppable 'warrior mindset' that separates top agents from everyone else.In this episode, Daniel reveals:◼️ The #1 reason most agents fail (and it's not what you think ).◼️ How to develop the laser focus of a seven-figure earner.◼️ The simple work ethic hack to outwork your competition effortlessly.◼️ How to build the mental toughness to never quit, even when deals fall through.◼️ The secret to staying radically consistent when motivation fades.Timestamps:[00:00:00] You Don't Need Motivation, You Need Discipline[00:01:14] Mindset of a warrior.[00:06:55] Focus and Distraction Management.[00:10:10] Hard work leads to success.[00:15:44] Consistency is the key.[00:17:21] Warrior mindset for success.Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call: https://www.plumpartners.com.au/book-a-callFollow Daniel Lee:https://www.instagram.com/dan_lee_plumhttps://www.linkedin.com/in/daniel-lee-plum/

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem🔗 TAKE ACTION:Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this episode, Dan sits down with Brett Andreasson, twice REIQ Salesperson of the Year and Plum Property’s 2020 winner, to unpack how he scaled his solo operation with just a V.A.◼️ Why transparency in sales changed the game for Brett◼️ How the “time sale” method creates fairness for buyers and sellers◼️ The power of community marketing and building trust locally◼️ Why working solo can be more profitable than running a big team◼️ Lifestyle design: Fridays off, 4pm finishes, and still hitting $850KTimestamps:00:00:00 Introduction00:01:24 - Adopting the Time Sale Process00:02:53 - Understanding the Time Sale Method00:04:42 - Transparency in Real Estate Offers00:06:48 - Presenting the Time Sale to Sellers00:08:48 - The Benefits of Time Sale for Buyers and Sellers00:10:00 - Marketing Strategies for Community Engagement00:16:00 - Building Community Connections00:20:05 - Working Solo vs. Team Structure00:22:04 - Efficiency in a Solo Business Model00:24:01 - Setting Boundaries and Work-Life Balance00:27:54 - Understanding Market Dynamics00:29:39 - Utilizing E-Marketing for Seller LeadsFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwDISCLAIMERThis content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

In this episode of the Get Keen Podcast, Dan sits down with Jason Song, one of Brisbane’s highest‑performing agents and a top performer across the Ray White network, to reveal the hidden sacrifices and standards behind selling $130M in property. Jason opens up about the near‑collapse of his marriage, the mindset hacks that pulled him out of the victim zone, and the daily awareness practices that keep him growing. He shares how he builds a team culture of loyalty and hard work, the red flags that signal someone isn’t the right fit, and why attitude matters more than hours. From late‑night negotiations and rewarding dedication, to the mental battles agents rarely talk about, this episode is packed with raw lessons on resilience, leadership, and the personal cost of high performance. A must‑listen for agents who want to understand what it really takes to reach the very top of real estate without losing what matters most.Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwFollow Jason Song:https://www.facebook.com/jason.song.902604https://www.linkedin.com/in/jason-song-22a913133/Timestamps00:00:00 - Introduction00:01:15 - Jason's Impressive Sales Achievements00:03:27 - Sacrifices for Success: Family and Work00:06:39 - Learning from Real Estate to Improve Relationships00:08:07 - Tony Robbins' Relationship Advice00:14:01 - Including Family in the Business00:16:07 - The Role of Counseling in Real Estate00:18:01 - Using Physical Actions to Change Mental State00:22:08 - Choosing Your Hard: Success vs. Failure00:26:43 - Turning Challenges into Opportunities00:27:17 - Talent vs. Hard Work00:30:24 - Rewarding Dedication and Hard Work00:32:22 - Red Flags in Team Members00:34:02 - Evaluating Team Members' Fit00:35:07 - The Importance of Self-Motivation

In this episode of the Get Keen Podcast, host Dan sits down with Jordan Strudwick, founder of Strud Property, to unpack what it really takes to build a high‑performing real estate business. From selling over 100 homes a year as an agent to leading a team of 70 and generating more than $500 million in sales, Jordan shares the blueprint behind his rapid rise. The conversation dives into the difference between being a great agent and being a great business owner, the importance of clarity and structure, and how leadership, environment, and personal standards drive success. Packed with lessons on scaling, recruiting, and inspiring teams, this episode is a must‑listen for agents who want to grow beyond sales and build an empire.Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwFollow Jordan Strudwick:https://www.instagram.com/jordanstrudwick/https://strudproperty.com.auhttps://www.youtube.com/@jordanstrudwickkTimestamps00:00:00 - Introduction00:01:08 – Guest Intro: Jordan Strudwick’s Journey00:02:12 – Building Strud Property in 4 Years00:03:51 – The Blueprint: Foundation, Growth, Domination00:06:40 – Agent vs Business Owner: Key Differences00:08:08 – Becoming a Master Agent Before Leading Others00:09:01 – Recruiting Agents Without Cold Calls00:10:18 – Environment & Standards: $500K GCI Rule00:12:14 – Young Agents Cracking $1M Early00:13:33 – Setting Standards for Associates & Teams00:14:50 – Leadership, Mentorship, and Team Culture00:15:37 – Motivation Beyond Money: Winning & Clout00:17:09 – Jordan’s “Why”: Changing the World00:18:12 – Building an Orphanage in the Philippines00:20:28 – Mistakes & Lessons: Structure and Leadership00:22:07 – Leading by Example: Health, Family, Integrity

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into the world of real estate with a focus on lead generation strategies and the importance of energy in the competitive market. Dan emphasizes that while established agents may dominate in reputation, newcomers can leverage their enthusiasm and innovative approaches to stand out. The episode also discusses the benefits of auction marketing and how to navigate private treaty offers effectively. With insights from high-performing agents and agency owners, this episode is packed with tools and strategies to help listeners grow their real estate careers and achieve success. Tune in to learn how to elevate your business and live your best life!Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemFollow Ethan: https://www.instagram.com/ethan.petrie.raywhite/Follow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwTimestamps[00:00:00] Introduction[00:02:55] Awards at Ray White.[00:05:28] Sticking to your niche.[00:10:34] Focus on core market strategy.[00:11:21] Building trust through human connection.[00:15:45] Attraction through consistent prospecting.[00:19:10] Winning and losing in sales.[00:22:18] Energy in Listing Presentations.[00:26:01] The unit market resurgence.[00:30:03] Auction benefits in real estate.[00:33:49] Auction benefits for selling.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystemIn this episode, Dan jumps straight into the toughest real estate objections agents hear every day — from commission cuts to DIY sellers to “we’ll wait for the market to improve.” Instead of sourcing questions from socials, he lets ChatGPT generate the top objections and answers each one completely off the cuff. If you’ve ever been stuck in a listing presentation, battling unrealistic expectations, or trying to articulate your value, this episode gives you simple, clear, high-impact ways to respond on the spot.Follow Daniel:https://www.instagram.com/dan_lee_plum/https://www.facebook.com/danleeproperty?mibextid=LQQJ4dhttps://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHwTimestamps[00:00:00] Introduction[00:00:37] Why tiny savings won’t win big results[00:01:19] Using ChatGPT to generate real agent objections[00:02:21] Objection: “We want to wait for the market to improve.”[00:03:41] Objection: “We paid less last time.”[00:05:24] Objection: “We just want to test the market first.”[00:07:35] Objection: “We want to try selling it ourselves.”