Building a Breakfast Brand That Wins the Morning with Jessica Serrano of Bagel Brands

About this episode

Jessica Serrano, CMO of Bagel Brands, discusses how to make a brand stand out through guest insights and effective marketing strategies.

Send us Fan Mail Jessica Serrano, CMO of Bagel Brands, joins Zack Oates to share how marketers can better understand what makes a brand truly stand out. With experience across Burger King, Taco Bell, and Dig In, Jessica brings a sharp perspective on how guest insights shape strategy. Zack and Jessica discuss: Finding what makes your brand uniquely valuable Why scrappy guest research often beats big budgets How to balance data with real world observation The importance of t...

People in this episode

Host: Zack Oates

Guest: Jessica Serrano

Topics covered

• brand strategy
• guest insights
• marketing
• data analysis
• restaurant industry

Keywords

• brand building
• guest experience
• marketing strategies
• data vs observation
• restaurant branding

Mentioned in this episode

Organizations: Bagel Brands, Burger King, Taco Bell, Dig In

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