About this episode

Joanne from K Flowers And Design discusses the importance of care in the floral industry and her family's journey through it.

A bouquet isn’t just decor. It’s an apology, a celebration, a thank you, a quiet show of support and sometimes the only words someone can’t find. We talk with Joanne from K Flowers And Design in Norwood, New Jersey, about what really happens inside a neighborhood flower shop and why the most important ingredient isn’t a rare rose or a trendy ribbon, it’s care. Joanne shares her family’s path through the floral industry, from early days selling in Manhattan and Queens to running a storefront ...

People in this episode

Host: Doug Drohan

Guest: Joanne

Topics covered

• floral industry
• neighborhood business
• customer care
• family business
• local entrepreneurship

Keywords

• florist
• flower shop
• customer service
• local business
• Norwood
• floral design
• family legacy

Mentioned in this episode

Organizations: K Flowers And Design

Places: Norwood, New Jersey, Manhattan, Queens

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