Is Bidding on Your Own Brand a Waste of Money?
About this episode
In this episode, Jeremy Young discusses the implications of bidding on branded keywords in Google Ads and how to optimize brand campaigns.
Send us Fan Mail Your branded campaign shows the highest ROAS, but is it your least incremental channel? In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit. Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Performance Max, and run simple incrementality tests to see if you should cut it. Get you...
More episodes of Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
- Google Ads Budget Pacing Update: How the New Ad Scheduling Change Could Cost You Thousands
- Google Local Services Ads Explained: What They Are, How They Work & How to Get Started
- Why You Can't See Your Own Google Ads (And Why It Doesn't Matter)
- Audit Your Own Google Ads Account: The 4-Point Health Check (No Expert Needed)
- Why Your Google Ads Aren’t Scaling: Find & Fix the Real Bottlenecks in Your Business
- The Ultimate Google Ads Checklist: What to Do Weekly, Monthly & Quarterly
Explore listener stats, chart rankings, contacts and more on the Google Ads Unleashed | Winning Strategies for E-Commerce Marketers podcast page.