EPISODE 034: MARKETING: Understanding Search Behavior in the Age of AI
From Grow Fast, Grow Smart: The PI Playbook By Xcelerator by Xcelerator Law Firm Consultants
July 2, 2025 · 37 min
About this episode
Seth Sparks and Kevin McCormick discuss the impact of AI on online search behavior and its implications for law firms' SEO strategies.
In this conversation, Seth Sparks and Kevin McCormickdiscuss the transformative impact of AI on online search behavior, particularly for law firms. They explore the rise of AI overviews, the shift in search behavior towards longer, question-based queries, and the implications for SEOstrategies. The introduction of BrightEdge's AI Catalyst tool is highlighted asa means to track brand visibility across AI engines. The discussion also touches on lessons from other industries, the importance of content that answers user questions, and the ongoing relevance of local SEO in the legal sector. Follow cj Advertising on Socials! Instagram: https://www.instagram.com/cjadvertising/?hl=en Facebook: https://www.facebook.com/cjAdvertising/ LinkedIn: https://www.linkedin.com/company/cj-advertising/ X: https://x.com/cjAdvertising?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Follow Law Firm Xcelerator on Socials! Instagram: https://www.instagram.com/lawfirmxcelerator/ Facebook: https://www.facebook.com/lawfirmxcelerator/ LinkedIn: https://www.linkedin.com/company/xcelerator-consultants/
People in this episode
Guests: Seth Sparks, Kevin McCormick
Topics covered
- AI impact on search behavior
- SEO strategies
- longer question-based queries
- local SEO
- content marketing
Keywords
- AI
- search behavior
- SEO
- law firms
- BrightEdge
- content marketing
- local SEO
Mentioned in this episode
Organizations: BrightEdge, cj Advertising, Law Firm Xcelerator
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