Reality Check: Why *No One* Will Buy Your Law Firm (#1 Mistake) — with Jordan Couch

Reality Check: Why *No One* Will Buy Your Law Firm (#1 Mistake) — with Jordan Couch

June 17, 2026 · 37 min · Season 1 · Episode 153

About this episode

Sasha Berson and Jordan Couch discuss the harsh realities of law firm acquisitions and why many firms lack the value needed to attract buyers.

Send us Fan Mail “Why won’t private equity touch my law firm?” Because you may have nothing of value to sell! In this episode, Sasha Berson sits down with Jordan Couch, partner at Palace Law, who has acquired 6 law firms. His take is extremely BRUTAL: “Everything you have of value… cannot technically be sold.” Your clients can leave. Your lawyers can leave. And your “systems” are probably just in your head… meaning they’re *worthless* during an acquisition. Jordan exposes what buyers actually...

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