360 The Numbers Don't Lie
About this episode
Antony Whitaker discusses the importance of reliable data in the salon industry and highlights key insights from a new benchmark report by Zenoti.
One of the bigger challenges the salon industry has always faced is getting reliable data. Fortunately, that is changing for the better, and today I break down a new industry benchmark report that has been put together by leading salon management software brand Zenoti. You'll hear why client retention, not marketing, is driving industry growth, what's really behind falling new client numbers, and why one number, utilisation, might be the biggest opportunity sitting inside your business right now. In this episode, I pull out the numbers that actually matter, the ones that tell you something real about salon industry benchmarks and business trends so that you can stop guessing and start knowing how your salon is performing. IN THIS EPISODE: Why new client numbers are falling across every part of the industry, and why that's not automatically your fault The client retention approach that's driving almost all industry growth right now Why salons with membership programs are growing four times faster than salons without one What calendar inflation really means, and why 72% of first rebooked appointments never happen as planned EPISODE TIMESTAMPS [00:00] Introduction [00:25] Why "is…
More episodes of Grow My Salon Business Podcast
- 364 What Does Your Business Need From You?
- 363 Why the Most Successful Salons Keep it Simple
- 362 The New Rules of Salon Marketing in the Age of AI with Phil Evans
- 361 Stop Saying "We're Like a Family Here"
- 359 Two Salons, One Family, 25 Staff with Billy Ryan and Elle Foreman
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