362 The New Rules of Salon Marketing in the Age of AI with Phil Evans
About this episode
Phil Evans discusses the effectiveness of salon marketing strategies in the age of AI and reveals insights from analyzing salon website traffic.
When it comes to marketing, many salon owners pour their time into Instagram, hoping it brings new clients through the door. My returning guest Phil Evans, founder of Salon Guru, has analysed over four and a half million visits to salon websites, and the results show that social media is not driving potential clients to your website in the numbers that you might expect. So here's a question worth reflecting on: if your marketing time is going to the wrong place, what is that actually costing your salon? In this conversation, Phil breaks down exactly where new clients are really coming from, what Google's EEAT framework means for your website, and why most reviews fall short of what Google and AI are looking for. By the end of this episode, you'll know where to put your marketing time so it actually brings in bookings, not just likes. IN THIS EPISODE: Why only 1.5% of website visits come directly from social media, and where the rest actually come from The four-part framework Google and AI use to decide which salon to recommend How to structure your Google reviews so they build real trust and authority, not just star ratings What to search on your own phone to check whether your…
More episodes of Grow My Salon Business Podcast
- 364 What Does Your Business Need From You?
- 363 Why the Most Successful Salons Keep it Simple
- 361 Stop Saying "We're Like a Family Here"
- 360 The Numbers Don't Lie
- 359 Two Salons, One Family, 25 Staff with Billy Ryan and Elle Foreman
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