About this episode

In this episode, David Cristello interviews Jeff Seibert about the future of accounting with AI and automation.

Is the traditional general ledger dead? As small businesses and startups demand real-time data, the standard "wait two weeks for a black-and-white P&L" model is becoming obsolete. In this episode of Growing Your Firm, host David Cristello sits down with Jeff Seibert , co-founder and CEO of Digits and former Head of Consumer Product at Twitter (now X). Jeff reveals why he spent over five years and $100M in venture capital to rebuild accounting software from the ground up to be AI-native. Whether you're a firm owner looking to scale or a tech-forward CPA, this conversation explores how "Agentic Accounting" is moving the profession from manual data entry to high-level advisory. In this episode, we discuss: The Genesis of Digits: How Jeff's experience scaling Twitter exposed the massive data gap between engineering and finance. What is an Agentic General Ledger? Moving beyond "bolt-on" AI to a vector-graph data model where the intelligence is baked into the ledger itself. Automating the Month-End Close: Why Jeff predicts 90% of bookkeeping, reconciliation, and schedules will be automated by the end of 2026. Classification Accuracy: Why LLMs (like ChatGPT) fail at bookkeeping and…

People in this episode

Host: David Cristello

Guest: Jeff Seibert

Topics covered

• automated accounting
• AI in finance
• Agentic Accounting
• bookkeeping automation
• future of accounting firms

Keywords

• automated accounting
• AI-native software
• Agentic General Ledger
• bookkeeping
• LLMs
• margin opportunity
• Whispr Flow

Mentioned in this episode

Organizations: Digits, Twitter, ChatGPT

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